Criteria:
1.3. Immediate Feedback, 1.4. Legibility, 2.1.1. Concision
Description:
- Focus is on lifestyle. Beyond the practical aspect, the client experience comes before the functionalities and traveling.
The functional aspect is placed lower on the page.
- There is a clear break and a clearly-superior branding that is communicated.
- The relationship is well established, the current and potential users know that they can have several different types of cars.
Status: Open beta
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