2013 Home Page


1.3. Immediate Feedback, 1.4. Legibility, 2.1.1. Concision


  1. Focus is on lifestyle. Beyond the practical aspect, the client experience comes before the functionalities and traveling.
  2. The functional aspect is placed lower on the page.

  3. There is a clear break and a clearly-superior branding that is communicated.
  4. The relationship is well established, the current and potential users know that they can have several different types of cars.

Status: Open
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