2014 Home Page


Immediate Feedback, Legibility, Minimal Actions


  1. Minimal actions to access the Uber experience. Women are also targeted.
  2. Simplicity is a clear priority, as is security.

  3. Price has become very important as it’s now on the home page: Uber calculates your rides for you - no surprises. Uber is no longer the only company to offer this service, the competitors feel the pressure.

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