3

Carousel

Criteria:

1.1. Prompting, 1.2.2. Grouping/Distinction by Format, 3.2. User Control

Description:

Carousels are, on average, only clicked on by 5% of users and only 1% of users see the entire carousel.

Recommendation:

The welcome page often being political for companies, it is important to prioritize pertinent content and guide the user to their objective.

The welcome pages are a sales and conversion tool.

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