1.1. Prompting, 1.2.2. Grouping/Distinction by Format, 3.2. User Control
Carousels are, on average, only clicked on by 5% of users and only 1% of users see the entire carousel.
The welcome page often being political for companies, it is important to prioritize pertinent content and guide the user to their objective.
The welcome pages are a sales and conversion tool.