6

Page Length

Criteria:

Grouping/Distinction by Format

Description:

  1. The pages are very long. The user must scroll to access page information.
  2. There are several different font sizes.
  3. The "call to action" buttons clash with other page design features that draw user focus.

Recommendation:

  1. The pages don't need to be so long.
  2. Standardize font size.
  3. Draw attention to the "Call to action" (green, red, or in a similar color) through contrast and accessibility.

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