Didacte - February 2016

Quick evaluation of Didacte's home page.

Filter by :   Sort by :
1

Tagline

Description:

Simple, efficient. The user understands that they can easily sell online courses.

Recommendation:

The text addresses users who sell their own online courses. Companies wanted to train their employees risk not understanding that it is for them.

2

Link in Slogan

Description:

There is a clickable link towards 'Campus Finance', even though that's not shown.

Recommendation:

Remove the link when Campus Finance is not shown.

3

Campus Finance

Description:

Adding a link to an external site without a connection to Didacte makes the user leave their site to go elsewhere. The user attention is limited and it's possible they will not return to the Didacte site.

Recommendation:

Remove outside references and links in the main header and move them to a section called 'Testimonials' or 'Brands That Trust Us' etc.

4

Call to Action

Description:

There is no call to action that allows the curious user to quickly create an account. They must read the entire page before being able to create an account.

Recommendation:

Add a button with a strong call to action inviting the user to rapidly create an account at any point.

5

Training Employees

Description:

The client who would like to sell online but does not have employees won't understand this part. They will start to doubt that the product is truly for them.

Recommendation:

Separate the offer: course sales for professionals vs. for employee training.

6

Screenshot

Description:

The user only sees a screenshot. There is no visual feedback indicating that this is a video. The user might discover this on accident by mousing over just as much as they could never notice and miss an opportunity to see the product at work.

Recommendation:

Clearly show a play button so that the user understands that this is a video. Show the video duration and the video player controls.

7

Description

Description:

The text is educational, but not sufficiently strong. It speaks to both course sellers and to companies. A text that addresses distinct clients loses it's strength.

Recommendation:

Write a texte for each target client according to their needs and the benefits of the product.

8

School

Description:

Trainers are probably not looking to create a school, but rather sell their training. Companies most likely are not focused on schools either. Is this a 3rd client?

Recommendation:

It's advisable to use the same terms multiple times rather than find potentially vague and/or confusing synonyms.

9

Call to Action

Description:

The button invites me to learn more. The call to action to see the functionalities is not made so that the user creates an account. The curious user would have to find this information elsewhere on the site.

Recommendation:

It would be more interesting, in terms of conversion, to invite the user to create their first course now and free of charge.

10

Sales

Description:

Payment is probably the most difficult part of online sales for trainers. The current title does not transmit the value of Didacte at this stage.

Recommendation:

The title could be much stronger and show the benefits of using Didacte to sell online. Perhaps something in the sense of getting paid simply, without complexity, without hassle, etc.

11

Payment Form

Description:

For the user that skims the page, the payment form is difficult to understand. "Why would the payment form be placed here?" The user must understand that this is a simulation of what they will see on their own page.

At first glance, the user might think that these prices align with the costs of Didacte, which could be a deterrent.

Recommendation:

Find a more simple way of illustrating the simplicity of payments and transaction processing with Didacte.

You could also use a calculator to show a potential trainer's revenus through selling their online courses.

12

Trial

Description:

The call to action is interesting, but could be stronger.

Recommendation:

Perhaps mention creating a course for free and only being charged after the first sale?

13

Platform

Description:

The terms "Ouvrir une plateforme" are not clear to the user. What is a Didacte platform? Why should they open one? How does this call to action differ from the others that invite the user to try the service?

Recommendation:

Include call to actions based on Didacte benefits. For example, 'Sell your first course,' 'Create your first course for free,' etc. Emaphasize the gain.

14

"Il faut mettre ça aussi"?

Description:

The user will wonder why this phrase is here. This is supposed to be a an amusing sentence, but causes more confusion than anything else. "Qu'est-ce qu'il faut mettre où?"

Recommendation:

Replace this by a more standard descriptor. It doesn't add enough 'fun' for the potential confusion it causes. Use the same tone throughout the site.

The user could be confused by the different messages made for differing clients throughout the text:

  1. Sell online courses (as a professional)
  2. Create a company training platform
  3. Schools

It is possible that each of these clients have different needs and take away different benefits from using Didacte. In general, addressing multiple different clients in the same way can weaken the initial message or make it confusing.

In general, the welcome pages aim to convince site visitors to create an account with each section informing the user and responding to their concerns (increasing confidence) in order to lead them to subscribing. The user learning curve begins with the welcome page (understanding functionalities, imagining how to use the service, being reassured of the ease of use, and learning and understanding the benefits).


Note: Users are highly solicited and have a short attention span. If they are able to quickly create an account, even if they don't immediately create a course, you will have their contact information and access to a quality lead that you could contact later.

Statistics – Severity distribution

Statistics – URL distribution

Page URL Count
https://www.didacte.com/ 14

Report created with Capian