Immediate Feedback, Workload, Brevity, User Control, User Experience
The site is very dense. The information lengthy and does not attempt to convert users. The site weighs down the user's cognitive charge and does not help new users to understand and want to use games like those on this site.
Lighten the mental load by making the site less dense and more attractive and educative.
Make the site less complex and go directly to the game play.
Know the perspective of users towards Loto-Québec. Design around their mental schema and their goals.