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Ride Time Estimate

Criteria:

Immediate Feedback, User Control

Description:

By clicking on ‘Price Estimate,’ the user knows:

  1. How much longer before their driver arrives
  2. How much the ride will cost

The price estimation is a key functionality of the Uber model and an important component of the client experience. With a classic taxi, it’s impossible to have this information (except for fixed-price trips).

Recommendation:

Explain that the estimated price is not fixed (it’s not clear that the user can click on the price estimation for more information).

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