4

2013 Home Page

Criteria:

Immediate Feedback, Legibility, Concision

Description:

  1. Focus is on lifestyle. Beyond the practical aspect, the client experience comes before the functionalities and traveling.
  2. The functional aspect is placed lower on the page.

  3. There is a clear break and a clearly-superior branding that is communicated.
  4. The relationship is well established, the current and potential users know that they can have several different types of cars.

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