2.1. Brevity, 2.1.1. Concision
Uber wants to get drivers out to gain more of the market.
Users are led to have only one reflex: never think about taking a taxi, but rather only think about using Uber.
Share in social media, by email, by text, etc.
An important request for uber to win over more users. The speed of the ride and the clarity of their communication.
Important viral incentive: in the app or via email.