1.3. Immediate Feedback, 1.4. Legibility, 2.1.2. Minimal Actions
The Uber experience is simplicity. The sign-up process must be simple. It’s the 2nd contact with the brand, the first being the welcome page and media. All of the sign-up elements are on the page - no surprise - in a concise form. 3 simple steps.
During sign-up, Uber follows up with the simplicity met on the welcome screen.
Client respect is present, no social media profile information is required nor is other non-essential information in order to meet the user’s needs:
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